Map the Member Journey
Outline how newcomers discover your clubhouse, onboard, and level up. Differentiate between casual players, competitive hopefuls, and community volunteers. Each persona needs tailored programming.
Journey stages
- Discovery through social media, local posters, or partner cafes.
- Onboarding with a welcome kit, app invites, and calendar overview.
- Progression via leagues, workshops, and volunteer roles.
- Leadership opportunities for members who mentor or run events.
Designing the Weekly Programming
Keep cadence consistent so members plan surfaces around your events. Combine asynchronous challenges with live sessions to cater to different schedules.
| Day | Activity | Format |
|---|---|---|
| Monday | Digital challenge drop with leaderboard | Asynchronous via Discord |
| Wednesday | Strategy clinic hosted by a mentor | Hybrid (Zoom and clubhouse) |
| Saturday | In-person ladder tournament | On-site |
| Sunday | Community retrospective and planning | Discord stage |
Building the Volunteer Engine
Volunteers sustain your clubhouse. Create clear roles such as event host, analytics recorder, or community moderator. Offer perks like free merch, sponsor vouchers, or coaching credits.
Volunteer onboarding tips
- Assign a mentor to each new volunteer for the first month.
- Provide checklists for recurring tasks to reduce guesswork.
- Rotate responsibilities quarterly to prevent burnout.
Hybrid Event Logistics
Hybrid events let remote members join the action. Use a dedicated streaming setup with a wide angle camera, clean audio, and screen capture of the digital tables. Display chat messages on a side monitor so on-site players see remote feedback.
Equipment checklist
- Mac mini or MacBook as the broadcast machine.
- Two 4K webcams or a mirrorless camera with capture card.
- Wireless lav mics to capture commentary without background noise.
- Portable lighting panel to balance indoor lighting.
Retention and Growth KPIs
Track participation metrics and use them to adjust programming. Aim for 60 percent repeat attendance on core events and watch your community compound.
Metrics to review monthly
- Active members per event category.
- Average time to first volunteer contribution.
- Newsletter click rate on event announcements.
- Net promoter score from anonymous member surveys.