Partnership Playbook

Solitaire Esports Sponsorship Guide

Solitaire may look niche, yet the audience is loyal, affluent, and ready to support brands that respect the craft. This guide shows teams how to tell a compelling story, package deliverables, and keep sponsors happy.

Pitch Decks Audience Metrics Activation Ideas

Clarify Your Value Proposition

Sponsors need to know who you reach, what content you produce, and how you embody their values. Outline audience demographics, average watch time, and the educational value your team delivers.

Core data points

  • Monthly unique viewers across Twitch, YouTube, and TikTok.
  • Email newsletter open rates and click through data.
  • Average minutes watched per tournament broadcast.
  • Community survey insights on spending power and interests.

Build an Elegant Pitch Deck

Keep your sponsor deck to ten slides or fewer. Present the pain point, your audience profile, proof of performance, and the partnership menu. Embed highlight clips sparingly.

Slide Focus
1 Mission and top line metrics
2 Audience demographics and behavior
3 Case study with sponsor ROI
4-6 Activation menu (broadcast, content, product integration)
7 Budget tiers and deliverables
8 Next steps and contact

Activation Ideas That Feel Native

Sponsors crave authentic integration. Solitaire content shines when you connect the partner's product to gameplay, cognition, or community building rather than slapping a logo on screen.

Analyst Desk Features

Host a pre-round strategy segment presented by a sponsor. Break down deck statistics using the partner's data visualization tool.

Community Challenges

Create weekly challenge decks where the best solution wins the sponsor's product bundle. Collect submissions through your Discord server.

Reporting and Retention

Sponsors renew when they see results. Send monthly reports with clear metrics, screenshots, and takeaways. Schedule quarterly calls to review new campaign ideas.

  • Deliver analytics within seven days of each activation.
  • Highlight community stories and testimonials.
  • Share optimization ideas before the sponsor asks.

Legal and Compliance Basics

Use simple contracts that outline responsibilities, deliverables, and termination clauses. Consult with a lawyer familiar with esports. Document everything in shared folders so your team stays aligned.

Include clauses covering exclusivity, payment timelines, and social post requirements to avoid rework mid season. A clean agreement builds trust.